OPTIN Network Access to data without intermediaries, directly to advertisers

advertisers

The OPTin network is a platform or ecosystem that connects advertisers and users. The first is provided with qualitative anonymous user data. Finally, provide such data, receive remuneration for them. Already, the entire OPTin Network ecosystem has around half a million users and 20 partner sites. At this stage there is a conversion of user income to Optin – the official coin of the project.

Goal of Network OPTin.

The OPTin Network Platform is intended for brands, publishers, and marketers who need accurate, high-quality, and reliable information from users. This can be visited web page, scroll page, mouse movement and smart map. Users also benefit from participating in the platform. They get what they are looking for and are not exposed to spam and unnecessary content.

What is OPTIN Coins?

OPTin Coins is the currency that brings together everyone and everything on the platform. Thanks to blockchain technology, OPTin Coin coins will be used to buy advertising places, as well as to encourage users to provide data.

OPTIN ADVERTISING SYSTEM WHILE USED BY 500,000 USERS

This is compatible with the current advertising ecosystem and has been used to buy millions of dollars of advertising.

Watch the video for a quick introduction.

https://youtu.be/dmUvifcxD4M

HOW TO WORK NETWORK NOW

Misuse of users: unregulated and opaque intermediaries openly collect information about all users. They then sell this data to benefit without user permission. Users are bombarded with unwanted advertisements that target them based on several unknown metrics.

Inefficiency: Internet advertising is not efficient because users do not like to share personal information with advertisers. Too many middlemen, too much charging. (see data about low clickthrough rates), (see data about the lack of McCann-US advertising ROI advertising).

Lack of data integrity / availability: Collection of data needed by advertisers, do not talk to each other. Instead of looking at the ROI or preferred action / $, most ad metrics are focused on lower proxies like visibility, IVT%, or click.

Lack of security: Data Equifax hacked personal data exposed to 145M users. June 2017, 200M voter records are exposed after US political data companies incorrectly configure security settings on their cloud storage services.

Discrete data and analysis: Current market research is based on advertising campaigns. There is no way to bind individual data points across campaigns, across time, across markets, across devices.

Our + million panels are key to unlocking this insight.

HOW NETWORK OPTIN WILL WORK

Benefits of the Optin Network

Create a system where advertisers gain access to quality data before spending a dollar.
Data is guaranteed anonymous and only collected on users who have approved or opted-in.
Create a decentralized system where user authority and payment for work are separate from other stakeholders.

Large user base: Through its EarnHoney.com subsidiary, DGM has nearly 500,000 users who collect pests, provide insights, and include data. These users have been converted to Optin Coins in March 2018. DGM has 20+ partner websites and we are in the process of converting payments to Optin currency. Network usage is currently 30 MILLION OPT ($ 3MM) and grows 50% per year.

Global Site Quality Metrics: The private blockchain system provides accurate and free quality scores on millions of sites through anonymous DAPP data. By becoming the first company to offer engagement, conversion, and attention data, new sites with high quality readers will be able to get the advertising offer previously reserved for the largest publishers. The MOAT, acquired by Oracle for $ 850M, is built on this type of ownership data.

Direct Link to the Overall Ad Ecosystem: Advertisers to the publisher’s immediate connection are not enough. Large advertisers need data like frequency, demographics, sales history, brand preference, and more before buying. With open API integration, we aim to create a dynamic market starting with our own media planning and media buying tools, all based on blockchain technology. Advertising spending on DGM and partners can reach $ 10 million by 2018, rising to $ 150 million by 2020, which is still very small compared to the $ XXB advertising industry.

User Data Sharing – Ad Preference and Delivery: DAPP on a user’s computer protects users from unwanted advertisements using user.txt, and users can share or not share data at a detailed level.

Better Payment Terms: Ads purchased through Optin tokens and 95% direct distribution to publishers within a few hours of sending the final campaign, limited only by the ETH network latency.

Cost Savings: By removing DSP and SSP costs, advertisers are estimated to save around 50%, which means savings of $ 11.4B.

Data Security Enhancement: There is no PII collection and even anonymous data is only collected from users who are opted in, thus removing 90% of data security needs. In addition, read / write access from datacubeLite is controlled by smart contract technology.

THE DOGOOD MEDIA GROUP

DoGood Media, founded in 2014, is a registered Delaware company specializing in advertising and market research. DoGood Media pairs a High-Branded Media Brands Portfolio along with the Ownership Audience Product Suite to dramatically reduce costs and complexity while boosting publishers’ profit, performance for advertisers and a positive media experience for consumers.

DoGood Media has increased revenues by more than 50% year on year with 2017 ending at nearly $ 5 million USD and 29% net profit margin. Looking over the past 3 years, DoGood Media has grown a total of 4900% (49x), placing it 3rd among all US media companies, and the 75th overall.

As one of the top start-up companies in the US, DoGood Media is honored with Microsoft’s flagship BizSpark Sponsorship program and is supported by Signature Bank, one of the top banks in Chicago.

MARKET RESEARCH PANEL

VIDEO WEBSITE

Meet OPTin Sidechain

Transparency is a major concern for all DoGood Media products. Thus, our first priority with all token transactions is to make data on the transfer of funds available to anyone to view.

Blockchain technology has an embedded feature for token purchases from crypto exchange, but the same is not possible for any microcompanies on a user’s platform that is useful, because of the high cost.

Enter Sidechain OPTin: an extensive recording system for each credibility within the DoGood Media environment. It also has a powerful and easy-to-use search system for our complete record database.

OPTIN TOKEN INFORMATION

A total of 430 million coins will be issued. 230 000 000 coins are allocated for sale, 130 000 000 will be sold during the initial sale (August 15 – August 30), and the project developers plan to sell 100 000 000 coins from the main sale (from September 1 to September 30).