ARROUND is an
augmented reality platform through which new opportunities for
advertising are created, working with the use of blockchain technology.
Ordinary users will be able to interact with the elements of augmented
reality (hereinafter AR) through the application for mobile devices.
Besides users, ARROUND platform will be able to unite brands,
advertisers, advertising agencies and developers of AR technologies
within its ecosystem. The movement towards the development of VR and AR
technologies today is one of the more promising, as evidenced by the
huge number of companies that work in this industry. This is also
indicated by the capitalization of these companies.
What problems does this platform solve
The problem for
advertisers is the oversaturation of the advertising market in the real
world, which leads to a decrease in the effectiveness of advertising
campaigns, and the growth of financial costs for it. ARROUND creates a
new space for placing advertising where it will have a target
orientation, and will require much less cost. Also, this platform solves
the problem of AR technologies being unclaimed. On its basis, there
will be interaction between advertisers and AR developers, which will
encourage the latter to develop new technologies.
The main tool in
the communication of advertisers and users will be an application for
mobile devices. It is through it, users will be able to see ads and
other items posted in AR. The application itself is available for
download (for Android system), but it is in testing mode so the average
user will not be able to register yet. The basic concept inside the app
is”round”. This is digital content (3D object, image, text, link to some
resource) tied to a specific location. In AR conditions, there are wide
opportunities to use rounds for marketing purposes. Thus, ordinary
users will be able to create their own rounds (which will be able to see
only themselves, or their friends). Advertisers will be available a
wider functionality in the creation of such content: it can be a flat
banner ad (containing not only text or image, but also video), 3D
objects, navigation. At the same time, the visibility of each round for
users can be configured depending on the advertising purposes, as well
as on the tariff plan purchased by the advertiser.
In the ARROUND
application there are three main components: the camera (through which
interaction with AR elements occurs), the news feed from the rounds (the
user receives news only from those rounds for which he is subscribed),
the map with the display of rounds on the terrain. There will also be
different user roles: an ordinary user (interacts with rounds of
advertisers and other users, has limited opportunities to create
rounds), a professional blogger (has a wider functionality for creating
rounds), a brand account (company account), an advertising agent account
(creating advertising content using a wide range of tools), a moderator
(advises users on emerging issues, controls the creation of rounds
according to internal rules). It is also worth noting here that within
the ARROUND platform there is a Portal – a web resource through which
advertisers and bloggers can manage their content, pay for the use of
the platform’s services.
What is interesting
for users of the platform ARROUND? First and foremost is the ability to
filter out not interesting ads, news, etc. a Normal user, looking, for
example, on the Mall through the smartphone camera will be able to see
his interest, advertising of goods. Besides, there is the opportunity to
create their own rounds, or rounds to see friends. For advertisers,
very good conditions are created for conducting advertising campaigns,
allowing them to count on high performance. The created advertising
content is targeted, and will be visible only to those users who are
interested in it, and who are potential customers. Also, advertising
inside AR will require much less financial costs (since there are no
intermediaries, promoters, there are no costs for the physical
production of advertising, its installation, etc.). This means that
advertising on a Billboard in the real world will be much more expensive
than placing it on this place, only in AR. Conditions are also created
for the work of advertising agencies and freelancers. Using the
platform’s tools, they will be able to create the content necessary for
advertising for customers.
ARROUND Platform
Miners
Holders of ARROUND blockchain servers and servers for storing and processing visual content
Users
Users will be able to obtain information on promotional offers and where they are happening through ARROUND
Brands and Advertisers
Brands and
advertisers will be able to use ARROUND as a platform, which in turn
uses big data to lead them to the best audience within walking distance
Advertising Agencies
Advertising and
creative agencies and freelancers will be able to offer brands content
development using the tools of the platform, and the content platform
will also provide tools for producers and organizers of live events and
quests in augmented reality
AR Device Developers
Integrate devices with the platform and expand their user base
Application Developers
Provide software for implementation of AR content
The use of tokens
The token ARRAY
(created on the Ethereum blockchain) is the only internal unit of
payment. Users depending on their role on this platform, and features
will pay ARROUND. First, ARR can be purchased at all stages of the sale,
and then it will be available on the exchanges. In the future, the team
plans to switch to its own blockchain.
Token sale
Token — ARR
Pre-sale — February 27, 2018 may 1, 2018
Private sale — until September 15, 2018 (bonus 40%)
Token-sale — September 15, 2018 November 15, 2018.
Token price – $ 0.035
The minimum amount of fees – $5 000 000
The maximum amount of fees is $30 000 000
Tokens created— 3 000 000 000 ARR (unsold tokens will be burned)
The distribution of tokens:
48.3% – sales
8.2% bonus at time of sale
22% – community development and liquidity Fund (includes advisors, partners, etc.))
10% of the Fund for the support of the holders of the Master nodes
10% – command
1.5% bounty
Team members are
represented on the site along with links to their pages on LinkedIn.
Note that there are only 9 people, which allows us to assume that it is
not all members of the team. SEO this project is Neil Bryant, since 2003
working in Moscow. Prior to that, he held positions related to
financial and marketing activities in companies such as Badoo,
PayOnline, Alpari Group, RIA Novosti. Among the participants we note
Artem Haritonov, who also participated in the KYC project team.LEGAL,
and Kate Bublik, who participated in the project team Humancoin.
Let’s pay attention
to the team of advisors. There are 5 of them. The most famous of them:
Vladimir Nikitin (participated in such projects: KYC.LEGAL, Pecunio,
FTEC, DIW Token, Nauticus, Worldopoly, Enlte, Iagon) and Nathan
Christian (participated in such projects: Moonlite, VeriME, Friendz,
Online, Worldopoly, Bulleon, Datablockchain).
Conclusion
Everyone should
decide whether to take part in the token sale or not. I will not deny
the personal disposition to this project. And it is absolutely
reasonable. Active development of VR and AR technologies is what awaits
us in the near future, and the market of this industry is difficult to
imagine. And the idea of using AR to create an alternative advertising
space seems very successful to me. Platform ARROUND can not only solve
many existing problems of the advertising market, but also creates
conditions for its more effective development. In addition, we have
already noted above that it will be interesting and useful not only for
advertisers, but also for ordinary users, bloggers, advertising agencies
and freelancers, AR developers.
Roadmap
2016
Initial idea to create a communication platform based on augmented reality
Optimization of the project’s business concept
Presentation of idea and feedback
2017
Technical specification of the project
First major partner, 36.6 which runs the biggest pharmacy network in Russia
Investment into the development of MVP
2018
Release mobile app for iOS and Android
Launch first campaigns with partners, 36.6 and the Atrium shopping mall
Release of the alpha version, seed the platform with content and open the doors to targeted users
2019
Port ARROUND to ODG Augmented Reality Glasses and Microsoft HoloLens
Launch advertising campaigns with large pharmacy chains across Europe
Engage advertising agencies on the platform
Develop self-service module for ad agencies to build their own AR content2020
The first auction in the secondary market for the sale of advertising space inside the platform
Launch of SDK, attracting third-party developers to the platform
Expansion to new markets: China, Japan, Korea, Europe
Launch of a pilot project with a partner in the US
for more token information follow link bellow:
