The global eCommerce
market is in a state of both expansion and consolidation. More consumers
than ever before are buying digitally, and worldwide retail eCommerce
sales are rising. It estimates that worldwide retail eCommerce sales
will increase from $2.290 trillion in 2017 to $4.479 trillion by the end
of 2021, equating to 16.1% of total retail sales.
In this competitive
environment, finding and acquiring new customers can be a huge challenge
for merchants. In addition, 53% of adults living in high-income
households claim to be willing to switch brands for the sake of using a
coupon. The challenges for players in this giant market are key,
including customer loyalty, achieving profitable long-term growth, and
choosing the right technology and partners, among others.
At the same time, the
tremendous evolution of blockchain technology is radically changing the
way many markets operate. Important USPs of blockchain like
transparency, coherence, cost-effectiveness and effective integration
with processes at all levels of the business can bring to the e-commerce
market endless opportunities.
Now, imagine the
explosive combination of eCommerce, blockchain technology, and
cryptocurrencies: Introduces you to the IOU Platform, a true P2P
e-commerce loyalty platform on the blockchain.
ABOUT IOU
IOU is a true P2P
e-commerce loyalty platform on blockchain. It aims at empowering
blockchain Merchants and Consumers with decentralized and secure
Peer-to-Peer technology driving customer satisfaction and loyalty
through Merchant’s trade-able IOUs. IOU vision is to reinvent the
existing customer loyalty programs in a bid to offer more benefits,
control, and flexibility to the merchants. Doing this will make it
possible for the merchants to guarantee their clients the best possible
consumer satisfaction levels.
The loyalty system being
proposed by IOU will make it possible for the business owners to build
new interaction levels with their clientele. Additionally, they will
also be able to provide an opportunity for their consumers to freely
exchange the IOUs in their possession with other consumers.
HOW IT WORKS
IOU offers complete
transparency utilizing Blockchain for its Group Loyalty offers with
clear visibility, security, speed of processing and traceability of
transactions through the decentralized register of all sources.
IOU is Offering
Merchants and Consumers clear advantages over the traditional e-commerce
environment making transactions Cost-Effective and Secure while
building ultimate trust between Merchants and Consumers. Rating
mechanism would boost a trust even further.
Cost-effectiveness of
transactions and global reach of consumers beat the conventional digital
payment methods as it removes the middlemen/payment processors that
take a big cut. Not only consumers would feel secure and get significant
savings but also, they could use their purchased IOUs as actual
monetary assets which they will be able to trade with other consumers or
sell on the exchange. This is a tremendous benefit of IOU Platform.
Loyalty factor is another huge benefit allowing both consumers and
merchants to get rewarded for generating top rated, quality offers and
transactions on IOU Exchange. Merchants and Consumers will be able to
donate some IOUs for those in need and get rewarded for philanthropic
activities. The company would also place donation requests on special
causes and would reward Merchants and Consumers, as well as match such
donations to benefit those causes.
IOU BENEFITS
By tokenizing the
merchant promotional offers through the blockchain, consumers and
merchants will get to enjoy the following benefits:
FOR CONSUMERS
- Trade IOUs with other consumers
- Protection of anonymity
- Opting out at any time of Merchant interaction
- Possibility to personalize interaction with Merchants
FOR MERCHANTS
- Loyalty and Customer Retention
- Viral Marketing
- Market Driven Flexibility
- Merchants can receive current consumers’ parameters and interests
- Getting in contact with consumers
- Receiving additional parameters of consumer profile
- Barter functionality between merchants
IOUX Token
Merchants will be
required to pay a five percent gas fee using IOUX tokens for each and
every IOU offer that is issued for clients. In return, IOUX token
holders will be provided with a five percent discount as an incentive.
They would also receive an additional 20 loyalty tokens every time a
consumer or merchant accumulates transactional tokens totaling 1000 or
more.
Token Information
Token Ticker: IOUX
Platform: Ethereum
Standard: ERC20
Total Token Supply: 200,000,000
Token for Sale: 110,000,000
Token Price: 1 IOUX = $0.28
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My Bitcointalk Profil : donhendryk
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