In this digital
age, we often wonder why and how popular games tend to get so many
gamers or users all over the world and get them all hooked up. Aside
from great CGIs, one probable reason is because it is free and there
seems to be a lot of things that can be done with it. A farming game for
example would be extremely boring if all there is to do is to simply
plant crops and harvest them after some time. A little bit of thrill or
something to look up to is what makes users stay and play with it for a
long time.
What makes players stay? They are basically the
upgrades, additional special limited characters and other stuffs. These
are what we call as Virtual Goods. Now these Virtual Goods allow players
to step their game a bit higher and developers to get their users
hooked up. Developers can also gain from such goods at a much higher
price than the cost of making it and this allows them to continue
providing quality games for free.
But
the real struggle of so many developers actually lies on how they can
integrate such virtual goods and how it is done along with its creation
and licensing process. So many developers find it so hard to find the
best persons to turn to with regards to this. So to bridge the gap
between global brands and digital platforms, the BLMP team has brought
forth their first of a kind solution.
BLMP’s
Epik Token will now allow users to finally do some in-app purchases
using crypto-tokens to get the best of their game’s play. As for
developers, BLMP’s solution will help developers be a part of a platform
that will help them enable virtual goods in their current ecosystem and
help connect them to the intellectual property industry, aid in the
creation, tokenization and provide provenance of their licensed goods
and allow automated payment and distribution schemes.
BLMP or
Blockchain Licensing Marketplace is a B2B2C blockchain company that has
pioneered the licensing of virtual goods through the blockchain. With
the current licensing process, developers tend to get stuck with so many
virtual goods supply which might end up boring their customers out and
at the same time reach their ROI at a much longer time because of some
foregoing fees along with the licensing efforts. By imposing licensing
in the blockchain, short term collaboration licenses will now allow
developer to sell limited supply of virtual goods and get their ROI at a
much faster pace.
Also, upon bridging this gap the team of BLMP is hoping to see a much brighter future ahead for online gaming industry.
BLMP’s Partners
BLMP
partnered with Ambisafe to ensure software quality and security.
Specifically, BLMP chose Ambisafe to work together with the platform’s
digital wallet and to handle few ICO processes.
BLMP
chose BD Labs for brand and digital platform adoption. BD Labs boasts
quite a history in the gaming, entertainment and licensing industry and
has partnered with many well-known clients, properties and brands
further proving its importance inside BLMP’s platform.
Evolution
focuses more on the monetization process of all intellectual
properties. They offer full licensing services and a product development
and sourcing firm all in one. They are notable for their some known
brands including the Angry Birds.
Solution Outline
BLMP’s
solutions cover three entities to complete the overall process –
Brands, Digital Platforms and Customers. The main goal of BLMP is to
actually provide a platform that will allow customers to buy and engage
with virtual goods for any reasons using crypto-tokens and blockhain
technologies.
Also to provide transparency and appropriate
compensation to all Intellectual Property owners (game developers) and
other digital platforms involved in the overall production process is
another goal BLMP wishes to achieve. But most importantly, BLMP wishes
to provide developers an easier way to kicktart their virtual goods
licensing and other related process in a single platform.
Brands
can benefit through the transparency and traceability of all licensing
processes and IP creation to development milestones. This enables an
easy management for all IP holders to get a better look of how and where
their properties are going.
As for Digital Platforms, they
can benefit from BLMP’s solution by making short licensing contracts
feasible that allows shorter time to have real ROI and establish more
creativity in their side for having more creative space to create more
and more virtual goods without having to carry the burden of continuous
licensing fees.
Lastly, customers have the freedom to choose which
digital platforms they wish to create their account and this account
will automatically connect it to other related digital platforms. To put
things simply, users will only have to manage a single account that
covers multiple digital platform accounts and have the freedom to
purchase virtual goods in any of them using their stored tokens in their
respective digital wallets.
BLMP ‘s Solutions
BLMP has made two solutions to actualize their goals, mainly the Air Platform and the Helium Platform.
Air
is already existing in its beta mode and acts like a marketplace for
all licensed virtual goods. It boasts off-chain transactions to allow
short term collaboration licensing as well as a proprietary wallet go
integrate with digital platforms and facilitate buying and exchanging of
virtual goods.
The image below shows the process happening inside
the Air’s platform. This shows how a Digital Platform get their hands
in a brand’s Intellectual Property (virtual goods) then sell it to
customers. Along with an integrated blockchain technology, smart
contracts, the overall process will also showcase the easy transfer of
IP rights to a customer.
Helium
is like the massive version of Air that allows big businesses to not be
concerned in the growing digital information and processes they will
have to face as they bring their platform and users in BLMP’s. BLMP’s
promises no disruption to their existing ecosystem and ensure years of
smooth transactions.
The Epik Token
The Epik
Token is the utility token of the platform that will be used by digital
platforms in facilitating proposals to brands, changing of IP
ownerships, customer purchases and royalty compensations.
Token: EPIK
Price: 1 ETH = 2,600 EPIC
Platform: Ethereum
Minimum investment: 0.25 ETH
Hard cap: 15,000,000 USD
Country: Singapore
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